FEATURE VALIDATION
FEATURE VALIDATION
Validate Feature Ideas Before You Build
Don't rely on retrospective testing. Know what users will like.
EXEMPLARY CASE STUDY
Context
Context
Growth-stage SaaS team aligned roadmap faster
Growth-stage SaaS team aligned roadmap faster
Their product team was preparing the next quarter’s roadmap and faced internal debate over which features to prioritize. They needed fast, user-backed input to make confident trade-offs without delaying sprint planning.
Their product team was preparing the next quarter’s roadmap and faced internal debate over which features to prioritize. They needed fast, user-backed input to make confident trade-offs without delaying sprint planning.






What they did
What they did
Used user twins to validate 8 features across different personas
Used user twins to validate 8 features across different personas
They fed rough concepts (feature cards, early prototypes, short descriptions) into userhive. Simulated users from their target segment gave immediate feedback on usefulness, comprehension, and preference—without scheduling a single interview.
They fed rough concepts (feature cards, early prototypes, short descriptions) into userhive. Simulated users from their target segment gave immediate feedback on usefulness, comprehension, and preference—without scheduling a single interview.
Result
Result
Shaved 4 weeks off delivery and prioritized based on user demand
Shaved 4 weeks off delivery and prioritized based on user demand
With structured insights in hand, the team eliminated low-value features early, aligned faster across PMs and design, and shipped with confidence—saving 4 weeks of decision time.
With structured insights in hand, the team eliminated low-value features early, aligned faster across PMs and design, and shipped with confidence—saving 4 weeks of decision time.






Impact
Impact
By aligning on the right features early, the team avoided an estimated €35,000 in wasted development and research costs — equivalent to one full sprint across product, design, and engineering.
KEY TAKEAWAYS
KEY TAKEAWAYS
Make Better, Validated, User-Centric Decisions.
Instantly.
Make Better, Validated, User-Centric Decisions.
Instantly.
Make Better, Validated, User-Centric Decisions.
Instantly.
Simulate real users. Get instant, behavior-based feedback for any product, design, or message.
Simulate real users. Get instant, behavior-based feedback for any product, design, or message.
Simulate real users. Get instant, behavior-based feedback for any product, design, or message.
Validate Before You Build
Make Fast, Confident Product Decisions
Insights That Scale
Experience Fully Automated Business Savings
High Quality, Viable & Accessible User Research
Validate Before You Build
Make Fast, Confident Product Decisions
Insights That Scale
Experience Fully Automated Business Savings
High Quality, Viable & Accessible User Research