PRODUCT DISCOVERY
PRODUCT DISCOVERY
Build the Right Thing From Day One
Build the Right Thing From Day One
Uncover what users really want. Spot unmet needs, explore new directions, and make your next move with confidence.
Uncover what users really want. Spot unmet needs, explore new directions, and make your next move with confidence.
EXEMPLARY CASE STUDY
Context
Context
A European neobank explored launching embedded insurance products
A European neobank explored launching embedded insurance products
Their product team identified embedded insurance as a strategic growth lever, but didn’t know which direction to take — travel, health, or device protection? With limited bandwidth for exploration, they needed fast, reliable input from real users to de-risk early concept development.
Their product team identified embedded insurance as a strategic growth lever, but didn’t know which direction to take — travel, health, or device protection? With limited bandwidth for exploration, they needed fast, reliable input from real users to de-risk early concept development.
What they did
What they did
Mapped opportunities using persona digital twins & qualitative interviews
Mapped opportunities using persona digital twins & qualitative interviews
The team created 3 behavioral target groups using userhive’s Digital Twins. They tested 6 early product ideas using simulated Jobs-to-be-Done interview prompts across their key customer segments.
User twins shared pains, unmet needs, and emotional drivers — giving directional clarity within days, not weeks.
The team created 3 behavioral target groups using userhive’s Digital Twins. They tested 6 early product ideas using simulated Jobs-to-be-Done interview prompts across their key customer segments.
User twins shared pains, unmet needs, and emotional drivers — giving directional clarity within days, not weeks.
Result
Result
3 validated user needs with strong pull
3 validated user needs with strong pull
Job loss income protection → 82% relevance, strong emotional language in feedback
Travel insurance with automatic triggers → 74% stated value, high interest among digital nomads
Phone theft insurance with instant claims → 68% conversion intent, especially among 18–30 segment
They deprioritized two lower-interest ideas and moved directly into prototyping
Job loss income protection → 82% relevance, strong emotional language in feedback
Travel insurance with automatic triggers → 74% stated value, high interest among digital nomads
Phone theft insurance with instant claims → 68% conversion intent, especially among 18–30 segment
They deprioritized two lower-interest ideas and moved directly into prototyping
Impact
Impact
Cut 4 weeks of exploration time through instant feedback from digital twins
Saved an estimated €20–30k in research and team hours by avoiding slow, manual interviews
Cut 4 weeks of exploration time through instant feedback from digital twins
Saved an estimated €20–30k in research and team hours by avoiding slow, manual interviews
KEY TAKEAWAYS
KEY TAKEAWAYS
Make Better, Validated, User-Centric Decisions.
Instantly.
Make Better, Validated, User-Centric Decisions.
Instantly.
Make Better, Validated, User-Centric Decisions.
Instantly.
Simulate real users. Get instant, behavior-based feedback for any product, design, or message.
Simulate real users. Get instant, behavior-based feedback for any product, design, or message.
Simulate real users. Get instant, behavior-based feedback for any product, design, or message.
Validate Before You Build
Make Fast, Confident Product Decisions
Insights That Scale
Experience Fully Automated Business Savings
High Quality, Viable & Accessible User Research
Validate Before You Build
Make Fast, Confident Product Decisions
Insights That Scale
Experience Fully Automated Business Savings
High Quality, Viable & Accessible User Research
Start Testing Smarter.
Simulate Your Users Today.
Generate fast, scalable, and real insights with AI-powered user simulations. No recruiting, no delays — just instant clarity.
Join our waitlist now!
Start Testing Smarter.
Simulate Your Users Today.
Generate fast, scalable, and real insights with AI-powered user simulations. No recruiting, no delays — just instant clarity.
Join our waitlist now!
Start Testing Smarter.
Simulate Your Users Today.
Generate fast, scalable, and real insights with AI-powered user simulations. No recruiting, no delays — just instant clarity.